Concept Design | Retail Strategy | Product Development

The Coach Subway Car Coffee Shop

New York, NY

Tapestry engaged Wouldlands to develop the concept and strategy for the Coach Subway Car Coffee Shop, a mobile café designed to resemble a New York City subway car and created for the company’s headquarters at Hudson Yards. Scott Mitchem led the project from concept through development, translating the Coach New York brand into a distinctive hospitality experience rooted in the culture and visual language of the city.