Branding | Graphic Design | UX | Video

TrueRate, Re-branding & Collateral

New York, NY

Scott Mitchem led the rebranding and creative execution of TrueRate, a venture re-launched by Olive Tree Holdings. TrueRate is a commercial real estate advisory firm that uses real-time, leading-edge data to inform and improve commercial real estate's valuation and underwriting process.

The brief called for “reimagining” the existing logo and the development of a sophisticated visual system that felt elevated, with a tasteful sensibility that also felt relevant within the sales and finance industries. This was accomplished with the skillful use of color, photography, and typesetting.

Deliverables included: identity system; social media; video bumpers; email marketing template; website; app; and presentation templates.