In support of the 2011 Wallpaper* Design Awards, the magazine produced a series of judges’ videos to celebrate their selections in the various categories. Scott Mitchem was asked to scout locations in New York City, source a local film production and editing team, and coordinate a concurrent still photo shoot with Wallpaper* contributor Stefan Ruiz, and he interviewed Pharrell Williams behind the camera. He also oversaw final edits with Cedar Street Films.

The result was one in a series of compelling videos that served a number of marketing and editorial purposes for the title.