Journalism | Program Management | Scouting | Portuguese

Born In Brazil Special Issue, Wallpaper* Magazine

Rio de Janeiro | São Paulo, Brazil

In 2010 Scott Mitchem served as Wallpaper* magazine’s point person for an ambitious project, Born in Brazil. The effort had a single aim: “to produce as true a portrait as possible of an extraordinary country at an extraordinary moment of transition.” Over several weeks, the magazine shifted its operational headquarters to São Paulo and Rio de Janeiro, producing the entire issue in Brazil.

As Editor-at-Large, Brazil, Mr. Mitchem played many roles on the team, including strategist, writer, editor, location scout, event planner, advertising sales assistant, tour guide, and overall fixer. He had a lot of fun. The entire team did.

Mr. Mitchem’s longstanding relationships and familiarity with the market helped make the issue authentic and rich with content and nuance — as well as one of the most financially successful in the company’s history.

Further Reference:
Wallpaper* Magazine, Born in Brazil, June 2010

Wallpaper* Born in Brazil, New York Launch Party: http://bit.ly/33tWQer

Selected Content, Wallpaper* Born In Brazil Issue

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Born In Brazil, São Paulo Cocktail Party, Hosted by Arthur Casas

During their workweek in São Paulo, the Wallpaper* team were hosted by Brazilian architect and designer Arthur Casas for cocktails and dinner, along with a high-powered group of guests from the worlds of design, real estate, and media.

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Born In Brazil, Rio de Janeiro Cocktail Party, Hosted by Lenny Niemeyer

Brazilian fashion icon and beachwear designer Lenny Niemeyer hosted a party for the Wallpaper* team to close out their week in Rio and their successful trip to Brazil. A number of actors, fashion designers, and other industry professionals were on hand to celebrate with the team.

Born In Brazil, New York City Launch Party, Hosted by Espasso

Espasso, the Brazilian modern furniture showroom in Tribeca, was the obvious choice to host the launch of the Born in Brazil issue in New York City. The event was hosted by owner Carlos Junqueira and the head of Iguatemi, Brazil’s largest shopping mall and a sponsor of the issue. The party was attended by top Brazilian furniture designers who felt at home at Espasso, as did several Brazilian supermodels, including Ana Beatriz Barros, who appeared on one of the three covers of the Born in Brazil issue.