Concept Design | Retail Strategy | Product Development

Royal Caribbean, Pesky Parrot Merchandise

Miami, FL

Royal Caribbean created a limited-edition souvenir tiki mug to celebrate the launch of the Pesky Parrot, a new bar and lounge concept aboard the Utopia of the Seas, which launched in July 2024. Scott Mitchem led the project from concept to competition, working with Omar Girona and Oakwash to create the mugs - which sold out on the first day of the maiden voyage.

Product Development